The Yorkshire Moors and Coast Tourism Partnership was established on 1 April 2006 to provide services to the local tourism industry and to visitors to the area. Yorkshire Forward, the regional development agency, is investing £666,666 over four years to support the setting up, management and project development of the Moors and Coast Tourism Partnership, which has been developed as part of the restructuring of the management of tourism in the region.
The partners, Hambleton District Council, Ryedale District Council, Scarborough Borough Council, the North York Moors National Park Authority and North Yorkshire County Council, are working together to strengthen the services offered to visitors to the region, raise awareness of the region's cultural and environmental assets, and ensure that the Moors and Coast plays its part in increasing the level of tourism in this area of the region. The region has set itself an aspirational target to increase the value of the visitor economy to the region by 5% per year over the next five years.
The partnership is managed by a Board comprising both local authority councillors and local tourism business people, and this means that representatives for the tourism businesses now have an equal say in how services are provided. All the local tourism associations in the area are listed in the Moors and Coast Tourism Partnership constitution.
The MCTP will provide tourism services that will progressively replace services provided by Local Authorities. A Tourism Strategy has been produced which outlines the strengths and issues affecting tourism at both the local level and the wider area, and identifies the role of the Moors and Coast Tourism Partnership and the key issues it faces. Priority action plans are also given.
The Moors and Coast Tourism Partnership Board is keen that everyone with an interest in tourism participates in the planning and activities of the Partnership. To contact any of the Board Members, please see the Board Member contact list.
