Tourism is extremely important to the area's economy with a value of £797 million in 2006 (source: Cambridge Report, 2006). The partnership area has 37% of Yorkshire's accommodation stock (source: regional DMS, Feb 07), the highest of any of Yorkshire's partnership areas. These facts underline the need for comprehensive services for businesses and visitors and continued support from both the public and private sectors.
The Yorkshire Moors and Coast Tourism Partnership was established in April 2006 to deliver tourism services in the Scarborough borough, Hambleton district, Ryedale district and North York Moors National Park areas. It's activities set out to achieve the four aims of the area's tourism strategy:
- Contribute towards the regional target of increasing visitor expenditure by 5% per annum by maximising economic impact through increasing the value of each visit, and encouraging additional visits particularly at shoulder and off-peak times;
- Maximise visitor satisfaction, before, during and after their visit;
- Increase business profitability through improvements to quality, skills and innovation
- Ensure tourism is managed in a sustainable way that safeguards and enhances the environment and benefits the local communities In addition to these aims, the Partnership offers a number of benefits to its stakeholders, including:
- A more comprehensive tourism service
- Increased resources
- Benefits from Yorkshire Forward funding
- On-going commitment to tourism businesses and the local economy
- Increased value for money
- Links to the Local Government agenda of two-tier working
- A commitment to sustainable tourism development
Document Links
Yorkshire Moors and Coast Business Plan 2008-2013 (PDF 812kb)
Yorkshire Moors and Coast Tourism Strategy - consultation draft 2009-2012 (PDF 235kb)
(Final deadliine for strategy consultation - Feb 28th, enquiries to strategy@thetourismpartnerships.co.uk
Yorkshire Moors and Coast Constitution (PDF 122kb)
